Painting a Mystery: Adelholzener Product Reveal
For this project, I teamed up with Adelholzener to create a custom canvas painting for the reveal of their two new drink flavors. But instead of just showing the final product, we turned the entire process into an interactive experience for their audience.
The idea:
Let the community guess the new flavors—one brushstroke at a time.
I filmed the artwork in three stages, each revealing a bit more of the two mystery bottles—labels, content color, small hints—until the big reveal in the final reel.
All of it was posted on Adelholzener’s Instagram, where followers could drop their guesses as the painting slowly came to life.
I used a mixed media approach—combining spray paint, acrylics, and brus
hwork to bring texture and depth to the piece. The final canvas captured both the energy of the brand and the fun of the guessing game.
Big thanks to Adelholzener for letting art and product storytelling come together in such a fresh, playful way.
